Does a picture paint a thousand words? Yes, it does, especially in e-commerce, where people are apprehensive about getting products that do not meet their expectations.
This is why product photography is important. If your photos can clearly show potential buyers your product and make browsers feel like the product is right in the room with them, you can overcome buyers’ concerns. The result? Better conversions.
In this article, we discuss the best practices for high-converting product photography. Amazon sellers in Egypt, this is for you.
This is why product photography is important. If your photos can clearly show potential buyers your product and make browsers feel like the product is right in the room with them, you can overcome buyers’ concerns. The result? Better conversions.
In this article, we discuss the best practices for high-converting product photography. Amazon sellers in Egypt, this is for you.
Key Takeaways
- Amazon product listings require at least one image.
- The main product image must conform to strict image guidelines.
- Supplementary images can show lifestyle shots of the product.
- Photos must accurately depict the product.
- Professionally taken photos are best for product listings.
Does a picture paint a thousand words? Yes, it does, especially in e-commerce, where people are apprehensive about getting products that do not meet their expectations.
This is why product photography is important. If your photos can clearly show potential buyers your product and make browsers feel like the product is right in the room with them, you can overcome buyers’ concerns. The result? Better conversions.
In this article, we discuss the best practices for high-converting product photography. Amazon sellers in Egypt, this is for you.
This is why product photography is important. If your photos can clearly show potential buyers your product and make browsers feel like the product is right in the room with them, you can overcome buyers’ concerns. The result? Better conversions.
In this article, we discuss the best practices for high-converting product photography. Amazon sellers in Egypt, this is for you.
How do you make Amazon listing images convert better?
If you want to master how to sell on Amazon Egypt, one of the things you must do is to make your Amazon listing images convert better. This depends largely on your main product image, so make sure to optimize it for clicks.
Why is main image optimization for Amazon click-through rate (CTR) important?
The main image is the only photo of your product that potential buyers will see on Amazon search results. If it can’t stop people from scrolling past, it can’t bring you sales.
You see, more clicks on your search results listing means more traffic for your product detail page, where more images and your stellar copy can convince casual browsers to become buyers. In short, getting clicks on your main image drives conversions.
You see, more clicks on your search results listing means more traffic for your product detail page, where more images and your stellar copy can convince casual browsers to become buyers. In short, getting clicks on your main image drives conversions.
What are Amazon’s requirements for the main image?
Follow Amazon’s product photography best practices for the main product image to optimize it for CTR. These best practices are classified into technical and content requirements.
The technical requirements for the main image
The main image should be a high-resolution photo with a pure white background. That means:
● At least 1,000 pixels on the longest side (better if 1,600 px)
● A resolution of at least 72 dots per inch
● A background of RGB code 255, 255, 255
Ideally, the photo is in JPEG format, but PNG, TIFF, and non-animated GIF are accepted, too.
The product must also fill 85-100% of the frame.
● At least 1,000 pixels on the longest side (better if 1,600 px)
● A resolution of at least 72 dots per inch
● A background of RGB code 255, 255, 255
Ideally, the photo is in JPEG format, but PNG, TIFF, and non-animated GIF are accepted, too.
The product must also fill 85-100% of the frame.
Content requirements for the main image
Here are the guidelines to follow when deciding on the content of the main image:
● Do not show just part of the product. Show it in its entirety.
● Do not add props. If the product is a tin of biscuits, show just the tin of biscuits. Do not add a book, reading glasses, and a cup of tea or coffee.
● Use professionally taken photos; think studio shots for the best quality and clarity.
● Make sure the product appears in the image the way it does in real life. The product should look good, but truthfully so.
● Do not add text, watermarks, logos, graphics, or borders on the main image; no captions like “The best ergonomic mouse” overlaid on top of the image.
● Do not show just part of the product. Show it in its entirety.
● Do not add props. If the product is a tin of biscuits, show just the tin of biscuits. Do not add a book, reading glasses, and a cup of tea or coffee.
● Use professionally taken photos; think studio shots for the best quality and clarity.
● Make sure the product appears in the image the way it does in real life. The product should look good, but truthfully so.
● Do not add text, watermarks, logos, graphics, or borders on the main image; no captions like “The best ergonomic mouse” overlaid on top of the image.
Why should you follow Amazon’s recommended technical and content requirements for the main image?
Following the technical and content requirements for main product images ensures that your main image works with Amazon’s zoom feature and looks great on search results pages. In other words, a main image that follows Amazon’s guidelines is primed to elicit clicks and drive conversions.
How many images should an Amazon listing have?
Amazon lets you upload up to nine images with your Amazon product listing. Do you maximize your image allowance?
The answer is yes. Data indicate top-performing listings have seven or more images. Aside from your main image, upload six more images, and add at least one video.
The answer is yes. Data indicate top-performing listings have seven or more images. Aside from your main image, upload six more images, and add at least one video.
Amazon lifestyle images that increase conversions
The main product image must follow strict guidelines, as outlined in the Amazon Egypt Selling Guide. However, the remaining images can be lifestyle shots of the product.
Lifestyle images are photos that show the product in action or in a real-life context. Remember how props are not allowed in main images? Feel free to use props in your other photos to turn dry product shots into lifestyle images.
Selling an air fryer? Here’s a possible lifestyle image of it. The air fryer is open and in use, with potato fries or meat cooking in it. A platter of roasted chicken can be in the foreground, with a relatable, relaxed mom and a well-appointed kitchen in the background.
Amazon lifestyle images can increase conversion rates because they provide context and help would-be buyers envision how they could use the product in real life. It also lets them imagine using the product.
Lifestyle images are photos that show the product in action or in a real-life context. Remember how props are not allowed in main images? Feel free to use props in your other photos to turn dry product shots into lifestyle images.
Selling an air fryer? Here’s a possible lifestyle image of it. The air fryer is open and in use, with potato fries or meat cooking in it. A platter of roasted chicken can be in the foreground, with a relatable, relaxed mom and a well-appointed kitchen in the background.
Amazon lifestyle images can increase conversion rates because they provide context and help would-be buyers envision how they could use the product in real life. It also lets them imagine using the product.
Other product images and media
What other types of images can you add aside from lifestyle shots? Depending on the type of product you’re selling, you might want to add:
● An image of the product ingredients
● A picture of the product packaging
● An infographic of the product's benefits
● A close-up of the product's core features
● A picture of the side, back, and top views of the product
● A video demonstration of the product
The Amazon Seller University will teach you a lot more about the types of images you can use in your product listings. For now, though, just remember to upload a photo that:
Enhances the product’s trustworthiness and credibility
Addresses the buyers’ potential objections or concerns
Emphasizes the product’s benefits
Shows the product’s potential and how it helps solve the buyers’ problems or meet their needs
● An image of the product ingredients
● A picture of the product packaging
● An infographic of the product's benefits
● A close-up of the product's core features
● A picture of the side, back, and top views of the product
● A video demonstration of the product
The Amazon Seller University will teach you a lot more about the types of images you can use in your product listings. For now, though, just remember to upload a photo that:
Enhances the product’s trustworthiness and credibility
Addresses the buyers’ potential objections or concerns
Emphasizes the product’s benefits
Shows the product’s potential and how it helps solve the buyers’ problems or meet their needs
What are the common Amazon image mistakes hurting conversion?
The most common Amazon image mistake that hurts conversion is not following Amazon's technical and content guidelines for the main image.
Don't do the following:
● Using small, low-resolution, and low-quality images and videos
● Poor lighting and exposure
● Combining different views (front, side, and other views) in one image, especially the main image
● Using a non-white background for the main image
● Showing the packaging and not the product in the main image
● Not being more selective about product shots
● Filling images with unnecessary, promotional text
● Not using professionally taken and processed photos
Don't do the following:
● Using small, low-resolution, and low-quality images and videos
● Poor lighting and exposure
● Combining different views (front, side, and other views) in one image, especially the main image
● Using a non-white background for the main image
● Showing the packaging and not the product in the main image
● Not being more selective about product shots
● Filling images with unnecessary, promotional text
● Not using professionally taken and processed photos
What are Amazon’s product photography best practices?
Remember to invest time and effort in your product photos (and videos). Buyers must rely on what they see on your product details page before deciding whether to leave or buy. Make your product photos count by practicing the following product photography best practices:
● Get product photos professionally taken in a studio, with the right equipment (a tripod is a definite requirement), excellent lighting, and proper exposure.
● Be thoughtful about angles and composition.
● Produce realistic, truthful product photos, but enhance the product’s appeal through proper styling and photographic quality through post-processing.
● Make sure to update product photos.
● You can update your lifestyle photos according to the season, e.g., festive-context photos just in time for the holidays, to increase impact.
● Be thoughtful about the sequence of photos in your gallery. The most important and convincing photos must come right after the main image.
● Get product photos professionally taken in a studio, with the right equipment (a tripod is a definite requirement), excellent lighting, and proper exposure.
● Be thoughtful about angles and composition.
● Produce realistic, truthful product photos, but enhance the product’s appeal through proper styling and photographic quality through post-processing.
● Make sure to update product photos.
● You can update your lifestyle photos according to the season, e.g., festive-context photos just in time for the holidays, to increase impact.
● Be thoughtful about the sequence of photos in your gallery. The most important and convincing photos must come right after the main image.
FAQs
<H3>What are the product image requirements for Amazon Egypt?
The product image requirements for Amazon Egypt follow global Amazon standards. The main image should be a JPEG (preferred), PNG, TIFF, or non-animated GIF photo of the product, outside its packaging, against a pure white background. It must be at least 1,000 px on its longest side and have a resolution of at least 72 dpi.
<H3>How many photos should an Amazon listing have?
An Amazon listing must have at least one main image. It’s recommended that sellers upload six images and one video in addition to the main product image. The supplementary images can include lifestyle shots, infographics on product benefits, and close-ups of core product features.
<H3>Do I need professional photography for Amazon Egypt listings?
Yes, you need professional photography for Amazon Egypt listings if you want your product photos to drive click-throughs and conversions. Product photos must be clear and sharp. They must be high-quality and high-resolution to enhance visual impact in search results and increase buyers’ trust.
Convert better with better product photos
When people shop, they want to see products clearly and as they are. This is why Amazon product listings require product photos.
If you want to stand out from the rest of the results in Amazon search, if you want people to click your listings, and if you want to increase your sales on Amazon Seller Central Egypt, you need excellent product photos.
If you want to stand out from the rest of the results in Amazon search, if you want people to click your listings, and if you want to increase your sales on Amazon Seller Central Egypt, you need excellent product photos.
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