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Sell Online: Become an Amazon Seller

Whether you have already got an established ecommerce business, a great idea for a new product, or you just have a passion for selling, here is how to take that next step with Amazon.
Amazon box

Before you start

Help Guides

Stuck during registration? Don't know how to proceed? Join us today for interactive training sessions and download our quick registration guide to help you launch & kick-start your business on Amazon.
Amazon app showing product listings of water bottles that can be shipped through Amazon Prime

Consider your selling strategy

Brand owners manufacture their own products or source goods to sell under a private label to offer shoppers unique selection.
Resellers find popular products that already exist and offer them in Amazon's stores.

Lots of sellers do both. You can choose whichever method works for your goals. If you plan to sell your own brand on Amazon, we have lots of resources and tools to help.

Choose your fulfillment strategy

Ship your orders, stress-free, whether you choose Fulfillment by Amazon (FBA) or Amazon Easy Ship. Let us take care of delivering your products. You can choose to take care of shipping yourself too by opting for self-ship.
Amazon Delivery showing product delivered with mask wearing

Create an Amazon seller account

You can use your customer account to start selling, or you can create a new Amazon seller account with a different valid email. Before you sign up, make sure you are ready with the following:
  • Valid email address or Amazon customer account
  • Mobile number where you are reachable
  • National Egyptian ID (identity verification protects sellers and customers)
  • For Individuals – Either of recent bank account statement, credit card statement or utility bill
  • For Businesses – Commercial Registration if you are owner and a Power of Attorney if you are a legal representative or an account manager
  • A bank account where Amazon can send you proceeds from your sales
Amazon jargon: Seller Central
Seller Central is the website where sellers log in to monitor their Amazon sales activity. You can manage inventory, update pricing, communicate with buyers, review account health, contact selling partner support, and add new products.

Adding your products

What can you sell on Amazon? It varies depending on the product, the category, and the brand.

Some categories are open to all sellers, while some require a Business seller account. Some require prior approval to sell, and some include products that cannot be sold by third-party sellers.

The table below provides an overview of Amazon product categories. In addition, you can visit Seller Central Help to learn more about restrictions, and how to request approval. If you ship orders with Fulfillment By Amazon, be sure to review the specific list of FBA product restrictions.

Product categories

Product category

Example products

Condition allowed

Categories without restrictions
Amazon Device Accessories
Amazon devices accessories
Amazon Kindle
Kindle devices accessories
Fragrance, skincare, makeup, hair care, bath & shower (topicals require approval). See also Health & Personal Care.
Beauty Tools & Accessories
Brushes, bags, cases, skin care tools, hair styling tools
Camera & Photo
Cameras, camcorders, telescopes
Cell Phones
Cell phones and accessories must be listed using the manufacturer’s Universal Product Code (UPC).
Clothing & Accessories
Outerwear, athletic wear, innerwear, belts, wallets
Electronics Accessories
Audio, video, camera, photo, cell phone, car electronics, computer, and office accessories
Fashion Jewelry
Jewelry that does not contain precious or semi-precious gemstones, pearls, metals
Home & Garden
Kitchen, dining, pet supplies, furniture, décor, bedding, bath, craft, hobby, home appliances, storage, patio, lawn, garden, pool supplies, landscaping, snow removal, generators
Luggage & Travel Accessories
Luggage, bags, backpacks, briefcases, umbrellas, travel accessories
Musical Instruments
Guitars, orchestra, recording equipment
Office Products
Supplies, furniture, printers, calculators
Outdoor gear, outdoor sports apparel, cycling, and action sports
Shoes, Handbags & Sunglasses
Shoes, boots, sandals, slippers, handbags, sunglasses, eyewear frames
Software & Computer Games
Business, media education, utility, security, children's software and PC games
Exercise & fitness, hunting accessories, team sports, licensed/fan shop, athletic apparel, boating & fishing, and game room
Tools & Home Improvement
Hand & power tools, plumbing, electrical, building materials, appliance parts
Toys & Games
Action figures, dolls, board games, arts, crafts, furniture, learning toys
Video Games & Video Game Consoles
Game consoles, console games, accessories
Categories with restrictions
Baby Products
Topicals, food, feeding products, diapers, strollers, carriers, toys
Beauty Topicals
Cosmetics, fragrance, skincare, makeup, hair care, bath & shower, topicals
Books, calendars, card decks, sheet music, magazines, journals, other publications
Entertainment Collectibles
Celebrity signed photos, original movie posters, limited-edition figures and busts, animation cels
Health & Personal Care
First aid, nutrition, feminine hygiene, dietary supplements
Historical & Advertising Collectibles
Vintage collectibles related to historical people, places, or events and promotional materials related to consumer brands.
Industrial & Scientific
Lab equipment & supplies, industrial materials, power transmission, electronic components, sanitation, janitorial
CDs, cassettes, vinyl, and other sound recordings
Sports Collectibles
Trading cards, game-used and autographed items
All watches

Product listing details

To start selling a product on Amazon, you will need to create a product listing in Seller Central (or via API). A product listing includes:
  • A product identifier, such as GTIN, UPC, ISBN, or EAN to specify the exact item you are selling. You can get a UPC code directly from GS1, or request an exemption.
  • A SKU, which is a product ID you create to track your own inventory
  • Offer details, including price, product condition, available quantity, and shipping options
  • Product details like name, brand, category, description, and images
  • Keywords and search terms to help buyers find your product
If another seller already offers the same product, you will match an existing listing (which means some details will already be in place, like the product identifier). If you are the first seller to offer a product, you will create a new listing.
Amazon jargon: ASIN
Every product offered for sale on Amazon gets an automatically generated ASIN (Amazon Standard Identification Number), which is different from a GTIN or SKU. Multiple sellers may offer the same ASIN.

The product detail page

Amazon Seller Central product detail page showing where descriptions go
Your offer details will be displayed on a “product detail page.” If you have ever shopped on Amazon, you have seen one. Product detail pages are where customers find all of the relevant information about a particular item.

When multiple sellers offer the same product, Amazon combines data from those various offers on a single detail page. Sellers who offers the product can contribute detail page information—or request detail page reviews if the information displayed is incorrect.

If you sell your products under a registered trademark, consider enrolling in Amazon Brand Registry, a free service that gives you increased control over product detail pages that use your brand name.
200 characters max, capitalize the first letter of every word
500 x 500 or 1,000 x 1,000 pixels to increase listing quality
Such as different colors, scents, or sizes
Bullet points
Short, descriptive sentences highlighting key features and benefits
Featured offer
The featured offer on a detail page. Customers can add to their cart or “Buy Now”
Other offers
The same product sold by multiple sellers offering a different price, shipping options, etc.
Keywords improve the chances that people will find your listing
Amazon jargon: Featured Offer
If more than one seller offers a product, they may compete for the Featured Offer, the most visible offers on the product detail page. Sellers must meet performance-based requirements to be eligible for Featured Offer placement.

Attracting customers

Once your products go live in Amazon's stores, there are a number of things you can do to attract customers. The Amazon Flywheel describes our method for driving growth.

Below are some ways to consider using “Amazon Flywheel” principles to generate momentum for your business.
Amazon Prime delivery screen with “get it today” selected

Provide fast shipping

Customers often shop products with Fulfilled by Amazon (FBA) badge which you can get by using FBA to ship products from one of our fulfillment centers
Graph showing Amazon Seller Central’s automated repricing and bulk pricing tools

Set competitive prices

Many customers shop for the best price. Seller Central tools like automated repricing can help you stay competitive.

After your first sale

The moment you are selling on Amazon is the moment you can start growing. We have tools in place to help you take things to the next level and then some.

Get customer reviews

Customer product reviews benefit customers and sellers. Make sure you are familiar with the right and wrong ways to get more product reviews and avoid policy violations.
Amazon customer’s 4.5-star product review

Sellers Read Reviews

We love getting good reviews and feedback.
Brian FosseLalabu
Graph showing the health of an Amazon seller account

Stay successful

We set a high bar for Amazon sellers because we want to provide a seamless, trustworthy, delightful shopping experience for customers.

Start selling today

Put your products in front of the millions of customers who search Amazon every day.
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