Once you know the basics of how to sell on Amazon, learn about the tools available to help you grow your business.
Find your formula
Growing as a seller involves adding selection, driving traffic to your products, expanding your reach, and delivering a great customer experience. The tactics below can help you accomplish these tasks and improve your chance for success.
FULFILLMENT BY AMAZON
Get the FBA badge
You sell it, we ship it. Amazon has one of the most advanced fulfillment networks in the world. With Fulfillment by Amazon (FBA), simply send us your products, and we take care of storage, delivery to customers, customer service and returns handling. Helping you to scale your business and reach more customers.
*Limited time offer for eligible new-to-FBA ASINs. Once you enroll in the program, you can use these benefits for an unlimited number of new parent ASINs per year.
Advertise and promote your listings
Help increase sales, launch new products, generate reviews, clear inventory, or boost product visibility by using any or all of these strategies.
Help feature your products in shopping results and on product detail pages, and pay only when your ad is clicked.
Offer free shipping, percentage discounts, or buy-one-get-one promos on your products.
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Run flash sale to encourage people to take advantage of your lowered prices while they last.
Offer coupons in shopping results, product detail pages, and customer Shopping Carts.
Build your brand
If you have a registered trademark, Brand Registry is a free service that not only helps protect your intellectual property, but also unlocks tools like A+ Content and the Brand Dashboard on Seller Central.
Get greater control over your brand’s product listings with a simplified process for finding potential infringement cases. Search using images, keywords, or a list of ASINs, and report suspected violations through a simple, guided workflow. Our automated protections proactively remove suspected infringing or inaccurate content using information about your brand. Plus, our global team is available 24 hours a day, 7 days a week to help with any questions you might have.
With A+ Content, you can add rich media content to your Amazon store page and product detail pages to help increase traffic and sales. You can also create a custom amazon.com web address and build out your storefront to showcase your products and brand story.
Brand Registry is available for sellers with:
A Professional selling account
An active registered trademark that appears on your products or packaging
The ability to verify yourself as the rights owner or authorized agent for the trademark.
Pricing rules help your offers stay within a set range. This can be important if you’re one of multiple sellers who offer the same product. Pricing rules change your prices automatically in response to events, like when the featured offer or lowest price changes. Update, pause, or delete your rules at any time.