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Launch your brand on Amazon

Sell your own unique products using the tools we've created to help customers find your brand on Amazon.
For a limited time only, Professional accounts are now available with no monthly subscription fee
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Amazon can help brands of all types and sizes build, grow, and protect their business


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A+ Content
A+ content helps businesses showcase their brand story and product features using rich text and images on the Amazon detail page to help drive conversion, and potentially increase traffic and sales.
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Stores is a free, self-service, branded destination on Amazon for advertisers to curate content that inspires, educates, and helps customers discover the brand’s product selection.


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Sponsored Brands
Sponsored Brands helps customers discover and engage with a brand as they research on Amazon through prominent and customizable cost-per-click ads.
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Brand Analytics
Feed your inner data cravings. Make informed and strategic decisions with aggregated search terms, demographics, and more powerful data.

Additional options to secure your brand:


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Brand Registry
Helps to protect intellectual property and create an accurate and trusted experience for customers on Amazon. It gives brand owners access to tools that enable to better represent a brand and find and report violations.
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A new, item-level tracing service that helps brand owners protect their brand and customers from counterfeit. Allows brands to associate each unit they manufacture with a unique code.

7 tools available exclusively for brand owners on Amazon

Amazon offers an exclusive set of brand benefit tools to sellers who are brand owners. These tools can help your brand improve conversion, drive discoverability, and protect intellectual property.

Here are the brand-exclusive tools now available.
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1. Manage your experiments

Release your inner scientist to decisively know which product content is better. Run experiments like A/B testing to see what content drives more sales.
Optimizing your content with experiments can increase sales by up to 6%.
Log in to Seller Central to access and learn more about running experiments.
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2. Customer Reviews

Read your customers’ minds…or at least what’s on their minds. Read, track, and respond to all your customer reviews in one place.
A product’s first review has been shown to increase sales by up to 3.5x.
Log in to Seller Central to access and learn more about customer reviews.
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3. Amazon Attribution

Put your marketing superpowers to work and measure how your off-Amazon advertising impacts your brand’s shopping activity and sales on Amazon. Help maximize sales and grow your business with informed optimization decisions and campaign strategy based on tactics proven to drive value.
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4. Brand Dashboard

Keep your finger on the pulse, tracking high-impact ASIN performance that drive customer satisfaction. Maintain your high customer experience and take the next best actions on your product’s traffic and conversion recommendations.
Amazon sellers viewed their Brand Dashboard over a million times in 2019.
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5. Build your online store

One of the best ways to stand out and look good on Amazon is to sell your own brand of products. Not only can that give you the opportunity to sell your unique product, but we’ve also built a lot of free tools that allow you to build an online store for your brand, as well as help protect your brand name, showcase your wares, and connect with customers.
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6. Transparency

Alleviate counterfeit concerns for your customers. Transparency helps authenticate individual units and proactively prevent counterfeits from reaching customers.
Transparency has prevented more than 500,000 suspected counterfeits from reaching customers.
Learn more about Transparency on Amazon Brand Services.
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7. Brand Registry

Ensure your brand is protected to build trust with customers. Help protect your intellectual property with accurate brand representation, powerful search tools, and proactive brand protection to create a trusted experience for customers on Amazon.
Brand Registry has 350,000+ Brands enrolled worldwide.
Learn more about Brand Registry on Amazon Brand Services.

Sign up now to help build, grow, and protect your brand on Amazon.

Consider all the benefits of Selling on Amazon, then choose a selling plan and find out how selling on Amazon works.
For a limited time only, Professional accounts are now available with no monthly subscription fee
Please Note: All new Selling on Amazon subscriptions include access to sell on Amazon.eg, Amazon.ae, and Amazon.sa. Fees, available product categories, and selling requirements may vary between the three marketplaces.
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